To Pee or Not to Pee

In an effort to conserve water, a Brazilian environmental group is asking Brazilians to urinate in their showers. The group estimates annual savings of nearly 1200 gallons if households can avoid flushing at least once a day. A multi-media campaign consisting of television spots, print advertising, and a free DVD copy of the Seinfeld episode where George pees in the shower to anyone who makes a campaign pledge.