If you live in Wisconsin, chances are you've spent a good deal of time eating at a Culver's restaurant. The home grown Butter Burger and Frozen Custard franchise -somewhere between fast food and casual dining- attracts a kind of Midwest fanaticism more characteristic of a Packer or Badger enthusiast. On Sunday, Culver's will attempt to expand its growing cult by airing its first nationally televised ad during, of all programs, E! Television's live Academy Awards Red Carpet pre-show. In addition to asking celebrities, 'Who are you wearing?', host Ryan Seacrest might also consider, 'What is the Flavor of the Day at your local Culver's?'. I bet Mickey Rourke will be able to answer.
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