11.13.2008

Running on Empty



Thomas Friedman offers a barbed opinion of the crumbling Detroit auto industry and what US taxpayers should demand from any proposed bailout. Friedman reckons,

Any car company that gets taxpayer money must demonstrate a plan for transforming every vehicle in its fleet to a hybrid-electric engine with flex-fuel capability, so its entire fleet can also run on next generation cellulosic ethanol.

This seems to echo the case Friedman makes with his newly published, Hot, Flat, and Crowded - itself an expansion on the author's globalization manifesto, The World is Flat. If it is to position itself as the leader in globalization, the US must de-gluttonize its culture and industry, cut away the carbs, and get on a strict diet of green. Green jobs, green education, green technology...green everything until we're shitting after each meal.

How could these companies be so bad for so long? Friedman answers his own question,

Clearly the combination of a very un-innovative business culture, visionless management and overly generous labor contracts explains a lot of it.

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