Extended product Star Wars marketing has always been livelier than the movies they're campaigning. Especially in the case of the wooden prequels. The advertising for Disney's Star Wars Weekends is a case in point.
It's impossible to revisit a childhood favorite as a jaded adult and feel the same sense of magic and innocence; the Goonies may be the lone exception. With others, like the Neverending Story, everything comes across as sexually suggestive or just plain weird. Robot Chicken knows what I'm talking about.
Director Bill Condon is close to securing a deal with Fox Searchlight for his long in development Richard Pryorbiopic. Eddie Murphy of Meet Dave and Norbit fame will star.
David Koepp's Ghost Town respectfully follows the rules of ghost stories, borrows lightly from classic film comedies like Bringing Up Baby, and lets lead Ricky Gervais showcase just the right amount of Ricky Gervais (more Andy Millman than David Brent). The result is a gentle, effortless pleasure of character and quirk and romance. It's like a cupcake without frosting.
Seeing a film like Slumdog Millionaire last minute usually is detremintal to enjoying it. Rarely do movies with such fanfare live up to the hype. Either the viewer is more likely to disregard it having missed the early return or the movie is simply mediocre. Slumdog fits neither. Its appeal is its vibrancy; it is nearly impossible to resist. Much like previous Oscar winner Good Will Hunting, Slumdog came from the shadows of high gloss studio entertainment (the Curious Case of Benjamin Button) and captivated the Academy (and public) through an exuberance of cinema and simple story. Unlike the former's loss to Titanic in 1997, the latter claimed eight Academy Awards Sunday evening, including Best Picture, and deserved every one.
If you live in Wisconsin, chances are you've spent a good deal of time eating at a Culver's restaurant. The home grown Butter Burger and Frozen Custard franchise -somewhere between fast food and casual dining- attracts a kind of Midwest fanaticism more characteristic of a Packer or Badger enthusiast. On Sunday, Culver's will attempt to expand its growing cult by airing its first nationally televised ad during, of all programs, E! Television's live Academy Awards Red Carpet pre-show. In addition to asking celebrities, 'Who are you wearing?', host Ryan Seacrest might also consider, 'What is the Flavor of the Day at your local Culver's?'. I bet Mickey Rourke will be able to answer.